Top 5 Beauty Retail Apps in UAE: Q2 2025 Performance

In the second quarter of 2025, the performance of top beauty retail applications on a unified platform in the United Arab Emirates showcased interesting trends. Here's a closer look at the weekly downloads and active user numbers for each app, based on Sensor Tower data.

Sephora UAE: Beauty,Make up saw its weekly downloads fluctuate, peaking at around 5.5K in late May. Active user numbers rose significantly, reaching approximately 54K by the end of June, indicating a growing user base.

For باث&بودي وركس, downloads experienced a notable spike mid-May, hitting approximately 11.3K. The app's active users also increased to about 21K during the same period, demonstrating increased engagement.

LETOILE - ليتوال showed a steady rise in downloads, with numbers reaching over 2.2K by mid-June, reflecting growing interest. However, active user data was not available for this app.

Gold Apple: beauty store experienced an early surge in downloads, peaking at nearly 2K in early May. Active users followed a similar trend, increasing to about 2.8K during the same timeframe.

Lastly, Nice one | نايس ون had a consistent download pattern, with a peak of approximately 1.5K in late June. The app maintained a stable active user base, ending the quarter at around 5.6K.

These insights from Sensor Tower provide an overview of how these beauty retail apps are performing in the UAE market. For more detailed analytics and data, visit Sensor Tower's platform.